Cheeky Launch Fly Reel - At Cheeky Fishing, we are obsessed with designing the highest performing reels on the planet. Thatâ€s why we spent 18 months testing and developing the Cheeky Launch Series, a revolutionary line of lightweight, performance fly reels that will redefine your quiver. There is no other fly reel on the market boasting the Launch's incredible combination of arbor size, line capacity and light weight. Top it off with Cheeky's award winning Rev Carbon Drag System and you get the unparalleled performance youâ€ve come to expect from Cheeky Reels, with a price tag that wonâ€t break the bank.