I bought this in 2015. It finally broke in November of 2024. And it wasn't the strap that broke, either, like you're probably thinking. The part that finally broke is the bottom plastic piece that holds what connects to your badge holder (metal ring, plastic clip, etc.). I have really enjoyed using this lanyard because I can adjust it to the length I want. I dislike most lanyards because they're too long and even worse when I add my retractable badge holder, then my badge. When it's that low it swings everywhere and drives me nuts. The ReelStrap solved that problem perfectly. The only problem I have now is that in order to replace it, I have to buy 25 of them. If they all last 9 years, it will be 225 years before I use them all.